The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes just under 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open […]
A successful article at HuffPost doesn’t have the most traffic – it has the most traffic from loyal readers with the highest engagement time. HuffPost overhauled its audience strategy last year to super-serve its most faithful readers and increase their numbers. The publisher is also diversifying its revenue through subscriptions. In April, it soft-launched a […]
If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse […]
NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more […]
Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also […]
Creative automation is proving to be just the ticket as StubHub earmarks more of its marketing budget for video. Historically, StubHub has spent a lot of money successfully on lower-funnel tactics, such as paid search and retargeting, to encourage ticket sales. But there’s a lot more to performance than simply pointing in the direction of […]
Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly […]
CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The site is shifting this week to use a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave of […]
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media umbrella within Gary Vaynerchuck’s holding company, VaynerX, aims to help brands solve their content needs by applying its distributed media playbook across Fortune 1000 clients. […]
The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at […]
