Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in […]
Condé Nast will execute its turnaround with a new leader. Its longtime CEO Bob Sauerberg is departing after 18 years with the company, including eight in the top spot. He’s leaving just months after he announced a turnaround plan for the publisher of Vogue, Wired and The New Yorker that would see it diversify away […]
In-market auto is one of the most prized data segments – and it’s notorious for being inaccurate with artificially large scale, which makes it emblematic of the problems with third-party data. First-party in-market auto data, however, is another story. VerticalScope, which operates over 600 niche automobile sites about various car makes and models, knows what […]
Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the remaining fumes of its VC cash, enough to stay afloat for just three months. It needed revenue, and, although it had 20 million monthly active users, its inventory was severely undervalued. “We had no real […]
A dozen local news publishers participating in Facebook’s Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star Tribune, flew to New York, Austin and San Francisco this spring for a 12-week program to learn the intricacies of running a digital subscription business. Facebook has had strained relationships with publishers, which hit a […]
As more people use smart speakers, publishers are establishing their own voice. News organization Al Jazeera is exploring how to position its brand on voice, which it believes will be the gateway to an internet-of-things-driven world, said Michael Weaver, SVP of business development and growth at Al Jazeera Network. “Voice assistants are the first entry […]
Cheddar bought Rate My Professors from Viacom on Thursday, and Cheddar CEO Jon Steinberg isn’t just thinking about access to the college-aged audience. He liked that Rate My Professors helps students navigate college course selection. “We need to be in the direct-to-consumer business, where users are doing something other than consuming media. I wanted us […]
One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic product offerings. BuzzFeed’s inventory has grown to 3 billion impressions a month, up from the 1 billion impressions a month it offered when it debuted programmatic ads a year ago. The BuzzFeed Exchange aims to […]
Because WordPress hosts numerous blogs and websites – it claims to power 31% of the internet – it has a tough time scaling its ability to police brand safety. While brands can often find their audiences on WordPress domains, they can also find themselves next to unsavory content. So WordPress, which runs an exchange called […]
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]
