Getting ad-blocking users to change their tune and opt into ads isn’t impossible. In fact, for Dennis Publishing, it has worked as much as 57% of the time. The UK-based publisher of The Week, Carbuyer.co.uk, Alphr.com and other sites conducted a six-month test of Sourcepoint’s Dialogue tech, which allows publishers to send different messages to […]
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic creative as a new ad unit, which it’s calling DataLock. Bank of Montreal and the Chicago Mercantile Exchange Group this quarter agreed to be the first advertisers to use it. DataLock is designed to reduce […]
Time Inc. is bullish on digital, even as its print business deflates. The company – which has lately been the object of acquisitive interest from Meredith and other suitors – expects $600 million in digital revenue next year. “We see a path to $1 billion over [our strategic] plan,” said CEO Rich Battista during Time’s […]
Turner’s revenue analytics team wasn’t always quickly able to answer questions like whether the presidential inauguration affected advertising revenue. The publisher couldn’t collate data more than weekly or monthly because it worked with more than a dozen programmatic partners, each with their own user interfaces, which supplied ads across Turner’s multiple sites – from CNN […]
If programmatic advertising has reduced readers to commodities, then Topix wants to be the ultimate trader. The site focuses on slideshows, the best way to get readers to cycle through multiple page views and earn more revenue per user. Topix’s most successful slideshow in 2016 earned $400,000. But getting that $400,000 required buying about $200,000 […]
Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after […]
The New York Times saw its highest subscriber increase since 2011, the year the publication introduced digital subscriptions, following the November presidential election. It added 296,000 digital subscribers in the fourth quarter, up 19% from the previous quarter and a 45.9% increase year over year. CEO Mark Thompson said digital subscriptions had accelerated even prior […]
Year-old video news startup Cheddar is shaking up the current media model in two ways. On the content side, Cheddar wants to be the CNBC for millennials, quickly offering business news about the companies they care about. On the business side, Cheddar doesn’t see advertising as a main revenue driver. Instead, it’s struck deals with […]
Brooklyn-based health and wellness publisher Mindbodygreen is bringing on BuzzFeed exec Tessa Gould as COO to put more juice behind the content and commerce model. Gould, who started Monday, is the former head of commerce and VP of ad innovation at BuzzFeed, where she helped spur around $75 million in ecommerce transactions through BuzzFeed content […]
Chinese advertisers want viewability standards – but the country’s unique media landscape offers unusual challenges. “There is definitely a growing concern among advertisers here about wasted media budget and the transparency of their media buying,” said Martin Zhang, CEO and founder of Shanghai-based verification firm Adbug. Zhang is also chair of a Mobile Marketing Association China […]
