Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to be able to upload my own audience, match it to theirs and know what’s running where so I can customize the ad,” said Angelina Eng, VP of media platforms and operations at […]
Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks to the future, it’s adding first-party data and more compelling ad formats to maintain stride with its sophisticated financial advertisers. IMS helps financial advertisers like Vanguard, Fidelity and Schwab, and brands like […]
The programmatic salesperson only came into existence about five years ago. What started out as an outsider position in the sales organization has become more mainstream as programmatic adoption increases. But the very people holding programmatic sales roles are already predicting its extinction, as the role gets absorbed into the entire sales process. “In three […]
CBS Interactive-owned CNET has long relied on data to make editorial decisions. But its branded content program, Studio 61, also applies editorial insights to branded content. When Motorola wanted branded content to support its Moto Z phone launch, CNET analyzed which content performed best against Motorola’s target segment: Verizon and Android users aged 18 to […]
Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app, launched back in 2009, didn’t show ads. Later, they were tacked on. With the relaunch, Epicurious thought about how content and ads would work together from the start. “We wanted to created […]
The top trending post about ad tech on the Ad Ops subreddit page asks the pertinent question: “Is it safe to assume 95%-plus of ad tech companies are full of shit?” The responses aren’t pretty. “This is the sentiment that our industry has – this post got a 93% upvote,” Jayne Pimentel, Reddit’s revenue and ad […]
Singtel-owned Amobee is shuttering its supply-side platform and giving walking papers to a little less than 5% of its workforce. Headcount as of 2014 stood at roughly 600, according to CEO Mark Strecker in a previous interview with AdExchanger. The mobile ad firm reached out to its third-party demand-side partners this week – Amobee works with […]
There’s no point in being a me-too solution. That notion is what prompted ConvertMedia to evolve itself from a display network to a supply-side platform focused on outstream video about two years ago. It was also a main driver behind ConvertMedia’s decision to sell to content rec engine Taboola this summer. Once the ink was […]
For evidence that TV and digital media are continuing to converge, look no further than Discovery Communications. Discovery has invested $100 million in Group Nine Media, a newly formed media holding company that will include four brands: Thrillist, NowThis Media, The Dodo and Discovery’s Seeker. As part of the deal, Discovery Communications will start selling […]
InStyle fans tuning into Facebook Live earlier this year watched a La Mer expert conduct a skin consultation with an InStyle editor. The editorial video with brand integration became one of the first examples of Time Inc.’s Social Now ad product. “We are providing very authentic and transparent ways for advertisers to play [with Facebook […]
