Time Inc.’s purchase of Zooey Deschanel-founded HelloGiggles, a site geared to young women, had its roots in a strategic relationship the companies put in place earlier this year. That partnership saw Time Inc. and HelloGiggles partner to create integrated advertising programs. About 15 dual programs ran with retail, beauty and tech advertisers, mainly with display […]
Managing multiple programmatic partners gets really complicated. It’s even more complicated when you’re a conglomerate of dating sites, such as The Match Group, owner of Match.com, Tinder, OKCupid, BlackPeopleMeet and three dozen other dating platforms. You’re likely working with a good portion of the LUMAscape. When Match.com senior manager of yield ops Konica Ghosh isn’t […]
The best way to cover the pope’s visit to the United States on social media was to highlight the moments where he kissed babies. Such an insight feels intuitively right, but USA Today social media editor Mary Nahorniak only made that discovery using CrowdTangle, a social media tool that helps publishers analyze the best-performing content […]
TheScore, maker of the popular sports app, attributes its revenue growth in a competitive mobile market to one thing: staying focused. TheScore devotes all of its attention to creating the best content and ad experiences for mobile, which includes its mobile app and the mobile web. Desktop exists, but it’s completely an afterthought, making theScore […]
Eyeing a shift to private marketplaces among buyers, Canadian publisher CBC has reordered its tech stack to prioritize its private marketplace over direct deals. Done via an Index Exchange header tag, the move gives CBC’s private marketplace buyers a more favorable setup: the option to look at every user before ad impressions get divvied up […]
Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it […]
The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse […]
When AOL agreed in June to bring Microsoft’s sales organization into AOL, nearly doubling the amount of front-line salespeople to a total of 1,000, head of sales Jim Norton saw an opportunity. AOL knew there were a number of ways it could improve its sales force to better align with the organization’s structure: custom solutions […]
If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising […]
Axel Springer will acquire Business Insider in a deal that values the publisher at $390 million, the companies said Tuesday. The German media company bought 9% of BI back in January, and the new $343 million deal will bring its total stake to 97%. That earlier deal placed the value of BI at $200 million, so the sale price […]
