While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]
WhoSay is one of the more undefinable companies in the advertising and marketing landscape. It’s a celebrity news site, a HootSuite-like social media platform for celebrities, and it also functions as an influencer marketing agency in that it accepts RFPs from brands, builds campaigns with celebrity spokespeople and distributes those campaigns using the power of […]
IDG Communications, publisher of more than 1,000 tech websites including PCWorld, TechHive and CIO.com, is launching a native platform Wednesday. The platform will span across all its properties and include contextual placements such as in-feed video or links to branded content created by IDG’s team. IDG is embracing native because it better aligns with how […]
After Gannett CRO Kevin Gentzel reads his hometown newspaper, the Pensacola News Journal, he puts on his sales hat. Local papers are a “powerful environment” and Gentzel’s first order of business, as Gannett’s new sales chief, is to harness that power with branded content. If he has his way, that content will appear not just […]
LifeZette, a lifestyle site created by conservative pundit Laura Ingraham, launched in April and is quickly scaling up its video production. Moving fast will allow the fledgling site to grab some of the projected $1 billion in digital ad spend for the 2016 election. Ten percent of that spend will go to online video, according […]
LittleThings, which collects uplifting stories and DIY tips, went from 8 million monthly unique visitors in November 2014 to 31.5 million last June, making it part of the comScore 100. But though it’s the third most shared publisher on Facebook according to Newswhip, LittleThings suffers from low brand recognition. That’s something LittleThings is trying to […]
The New York Times’ digital business grew both in subscriptions and ad revenue in Q2. Digital revenue grew 14% to $48.3 million because of “mobile, paid posts and programmatic,” CEO Mark Thompson said. Digital subscriptions grew 19% to 990,000 and, by the time of the earnings call, had passed 1 million subscribers. Growing the scale […]
The New York Times hopes to address mobile advertising problems with a customizable native in-stream ad unit called Mobile Moments, set for a mid-September launch. The publisher built the unit in-house using insights from its editorial team. It will be available both on apps and the mobile web, and a few advertisers have already signed […]
After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories to the original half dozen. Media planners can purchase new audience segments across 18 of Time Inc.’s US brands, including sport enthusiasts, travelers, fashion followers, moms and foodies. By doing so they […]
Publishers are going to be shouldering the bulk of the burden of the user consent policy Google announced Monday. Google, in an effort to proactively comply with upcoming EU data protection legislation, outlined a user consent policy requiring publishers using AdSense, DoubleClick Ad Exchange or DoubleClick for Publishers to add cookie notifications across desktop, mobile […]
