Polyvore, a site where fashionistas make product recommendations, on Monday rolled out Promoted Trends, a native ad package purchased on a per-day basis. This structure contrasts with the CPC pricing of the company’s Promoted Products, which integrates ads into Polyvore’s news feed. Since its launch in 2013, Promoted Products has more than 300 advertisers, including etailer […]
It’s not enough anymore that Scripps Networks’ channels are, according to its Wednesday upfront presentation, “naturally optimized.” While CPGs know to find food lovers on the Food Network or Cooking Channel, and home improvement brands gravitate toward HGTV or the DIY Network, the broadcaster is working on providing more data to advertisers to enable purchase-based […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Média in France, SouthernX in Africa, Project Agora in Greece and Romania, Apex in Australia and CPAX in Canada. The problem with programmatic in Israel was that there weren’t many options. Google and […]
Quizzes perform. They’ve set traffic records at publications like Slate and The New York Times and given rise to platforms like PlayBuzz and sites like Zimbio. That’s why Refinery29 was eager to partner with quiz platform Hone to create quizzes that have the look and feel of Refinery29 articles along with the incredible engagement that […]
When Rich Sutton became Reader’s Digest Association’s CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa, Project Agora in Greece and Romania and Apex in Australia. One year ago, the Canadian Premium Audience Exchange (CPAX), a publisher coalition comprising […]
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With the support of McClatchy leadership, Tobias Bennett, the digital display revenue manager, removed block lists and implemented Google’s dynamic allocation tool, designed to let all impressions compete with each other. […]
Viewability is stressing publishers out. Brands want more for less. Sites need to be redesigned. Every vendor brings different numbers to the equation. But some publishers, like Condé Nast and Tribune Media, are reaping the benefits of “embracing viewability.” “We’ve seen our yields increase,” said Brad Agens, SVP of digital sales for Tribune Media, who […]
Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar to how brands approached fraud before shocking numbers – like the 17% of programmatic ads and 23% of video ads determined fraudulent in the ANA/White Ops study last year – […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa and Project Agora in Greece and Romania. Australian media giants Fairfax and Nine Entertainment Co. wanted to create a coalition with truly unique […]
