This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France and SouthernX in Africa. In Greece and Romania, online publishers seeking an alternative to Google joined Project Agora, a publisher […]
Soon, UK buyers will have two premium publisher coalitions to choose from. On the heels of the announcement of Pangaea, the UK trade association AOP (Association of Online Publishers) revealed on Tuesday its plans to create a consortium set to make its debut in six to eight weeks, after the publishers involved implement AppNexus technology […]
On April 1, the newspaper assets of the E.W. Scripps Company will go to Journal Media Group – publisher of the Milwaukee Journal Sentinel. In exchange, Scripps will receive Journal Communications’ local broadcast, radio and digital holdings, giving the media conglomerate a total of 33 broadcast properties, 34 radio properties and 150 different digital properties […]
South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create […]
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end of this year. It first started selling programmatically last May and plans to fuel growth by adding programmatic direct to the mix through Rubicon and Sonobi. Buyers can purchase through […]
AppNexus has acquired Yieldex, whose platform provides publishers with analytics, forecasting and sales management tools. The deal might help strengthen AppNexus’ relationships with media sellers at a time when direct deals between marketers and publishers represent a growing portion of the programmatic ad pie. The Wall Street Journal placed the deal’s value at approximately $100 million in cash and […]
PlayBuzz, the user-generated quiz and article site, revealed Wednesday it had raised $16 million in Series B financing, bringing its total funding to almost $20 million. It’s the latest win for the Israeli publisher, which surpassed The Huffington Post three months ago to become the most-shared publisher on Facebook. Investors liked PlayBuzz’s growth potential and […]
The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called Pangaea. The Economist also will sell inventory through Pangaea but is not a founding publisher. Pangaea gives publishers something they don’t have on their own; scale. It marries that scale with the member publishers’ first-party […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
Five of the biggest media players in France banded together to create a joint venture, La Place Media, to grow their programmatic revenues through a data-sharing arrangement. Between its first and second year in operation, the cooperative’s programmatic CPMs jumped 70%. It’s a trend that will continue as La Place Media closes out its third […]
