With its acquisition of Selectable Media this week, Meredith picked up two new ad products: one that requires users to choose a video to watch before viewing content, and another enabling native-style placements that link to a branded content page. The companies did not disclose the terms but said the exit made money for Selectable […]
Movie advertising timelines are rough. Over 80% of a campaign spend occurs within two weeks of a movie’s premiere. If something isn’t working, it’s usually too late to fix it. Moviepilot — part publisher, part platform, part agency – is helping them change that. The secret of its insight into moviegoers’ habits and intent: data. The […]
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits of creating a content recommendation network in-house: more revenue, more control over the content and its partners and more flexibility to make the feeds look truly native. The main Newsmax […]
Goodreads’ 30 million members save books to their “want to read” shelves, write reviews and share recommendations with friends. Started as a place to help readers find books through real-life friends, it’s since become a social destination for people connecting with online and offline friends, attracting 45 million unique visitors a month. The trove of […]
Earlier this year, Yieldex – mostly known as a yield-management, forecasting and pricing tool for the largest publishers – expanded its focus with an automated guaranteed product. About a third of Yieldex’s customers use it. eMarketer has predicted programmatic direct will grow from $800 million this year to $8.57 billion by 2016. Two weeks ago, […]
From the start, foodie site Food52 planned to have two revenue streams: advertising and commerce. Today, commerce drives two-thirds of its revenue, with advertising accounting for the other third. The site now averages four million unique monthly visitors. After building up content, 98% of which is contributed by readers, Food52 had the audience to add […]
Not every publisher sees selling drones as a natural extension of its business. But converting readers into customers is the next goal for The Next Web, an online tech magazine that has 6.6 million unique monthly visitors. For the past three months, the company has been using StackCommerce to power its e-commerce store, called TNW […]
For recipe sites, the days leading up to Thanksgiving bring a rush of users searching for turkey-basting tips and instructions for making stuffing and pumpkin pie. In the coming weeks, the winter holidays will bolster traffic even more. These audience surges represent an opportunity and challenge for publishers as they try to maximize yield. Sales […]
The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]
This Old House, the venerable home-improvement brand, possesses a trove of video assets highly valued by users and advertisers alike. Video is the very foundation of This Old House. The brand started off as a local Boston television show in 1979, and it now runs nationally on PBS. Time Inc., which had been running This Old […]
