Last October, European social gamer Spil Games began shifting away from direct sales to completely programmatic by automating ad buys across its 46 local gaming sites network. The company is attempting to grow its business in the rest of Europe, Russia and Asia as well as the US, claiming an average active user base of […]
Yahoo has reported it’s Q1 2013 results. Get the release here. And, the earnings call slides (PDF). Display “Highlights” from the release: GAAP display revenue was $455 million for the first quarter of 2013, an 11 percent decrease compared to $511 million for the first quarter of 2012. Display revenue ex-TAC was $402 million for […]
Condé Nast enjoyed a 3.3% growth in ad pages last quarter, according to the Publishers Information Bureau. While modest, this was the company’s highest Q1 ad page gain – typically a weak ad quarter following the heavy holiday spending period – in five years. Condé Nast Chief Revenue Officer Lou Cona and VP of Corporate Partnerships Josh […]
Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos’ venture capital group leading a $5 million funding round — bringing the total raised to $18.3 million over […]
A variety of publisher analytics firms are analyzing the yield of the digital publisher today. But for Scout Analytics, which is based just outside of Seattle, it’s not about better advertising yield as the end game. The 40-person company lays claim to the optimization of well over $2 billion in annual client revenues according to […]
The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed “CableFX,” the new offering from the company’s WeatherFX Division brings existing “big data” to its local and regional TV targeting system. The idea is to more closely bridge TWC’s TV, web, […]
Like a lot of content aggregators, Examiner.com saw its traffic rise to new heights by focusing on search results, then saw the multitudes evaporate when Google changed its algorithm two years ago. Since then, the company has been trying to shift away from the hyperlocal model it had when it launched in 2008, and develop […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
Six months ago, when Steve Hansen was named CEO of blog network Buzzmedia, he realized that he shared a problem with the company’s readers and advertisers: He had no idea what the company’s identity amounted to. This week, as Buzzmedia (not to be confused with BuzzFeed) rebrands as SpinMedia, after one of its newer properties, […]
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
