Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and […]
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” […]
Add “holistic yield management” to the list of buzzy terms content companies are sorting through in trying to determine what’s real and what’s hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a “Bloomberg terminal” for editors, has expanded into […]
Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade […]
Among the questions facing publishers last year: (1) What should be done about the rise of audience buying?, and (2) How do we make mobile advertising really pay off? Meredith Corp., the publisher of women’s magazines such as Better Homes and Gardens and Family Circle, has been focused on mobile for years, particularly through the […]
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith Corp. and others the last three years. Unlike some of those integrated digital marketing units, ScreenShot isn’t being positioned as a way to leverage […]
For the past seven years, Techmeme, the technology news aggregator, has relied heavily on algorithms to help it organize hundreds of breaking reports every day. While it has employed a growing team of editors to sift through and monitor the tweets, emails and other news items that come in from around the tech sector to […]
Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing “more with less” is a general worry that happens anytime an industry finds itself in the throes of technological change. […]
J.T. Batson is leaving his post at media buying workflow systems provider Mediaocean to become chief revenue officer at Cumulus Media, which is primarily known for running the former ABC Radio Network. Meanwhile, Mediaocean, which was the resulting brand from last year’s merger between Mediabank and Donovan Data Systems, will not be replacing Batson directly, […]
Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be […]
