While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients’ ads.txt, it learned a lot about which of its partners were valuable and the amount of waste hidden within unnecessary line items.
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath deals transacted between February and June.
Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a digitized version of an insertion order.
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check.
The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The move is part of a broader initiative to expand ad offerings across the company’s portfolio.
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform.
The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and enables testing of Google’s Privacy Sandbox.
