Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more cheaply than they can through direct campaigns on social platforms.
We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies.
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle Shorts from other YouTube inventory.
Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday.
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do?
Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube Shorts’ new revenue share and creator funds can offer meaningful revenue, Team Whistle prefers the predictability of sponsored content.
El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California. The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. Last month, El Pollo Loco launched its latest campaign, “Abuela Approved” – its first TikTok-only campaign.
