Yahoo’s planned acquisition of Tumblr brings it “coolness,” young demos and mobile eyeballs, says the blogosphere. The deal, reported at $1.1 billion, is Yahoo’s Instagram – even with aging Flickr already aboard. Okay, fine. From here, this acquisition may also be a new, strategic move into “identity.” Yahoo Mail used to be the portal’s identity magnet, but product development neglect and […]
Facebook has raised the velvet rope to let more of its real-time bidding partners into the News Feed, and by many accounts the response rates are stunning. But some technical and ad quality issues still need to be ironed out. Beta partner TellApart says click-through rates for Facebook Exchange ads in the News Feed are […]
A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product, designed to use consumers’ photos as backgrounds for marketers’ messages. Chute Ads will make their first appearance on Condé Nast Traveler‘s site next month with an as-yet-unidentified marketer. While neither Condé Nast executives nor Chute […]
Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook’s 17 FBX partners. […]
Social ads company Kinetic Social has raised $8 million in a round that includes both equity-based cash and an expanded debt facility. Kinetic will use the money to ramp up its social ad optimization technology, which works across social media platforms including Facebook, LinkedIn and Twitter. Cincinnati-based Blue Chip Venture Company provided the equity piece […]
Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]
Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]
Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you’re Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to […]
Facebook unveiled features to help developers enhance their apps at its Mobile Developer Conference in New York City today. Among the changes are features designed to ease concerns about data sharing. Noting that users can be wary of giving third-party apps access to their profile data via Facebook login, the company now enables brands to […]
Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The move is yet another attempt by Facebook to capture the performance marketing spend (see also: FBX retargeting, offline data matching, App Install ads) that continues to be the main […]
