The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the […]
Oreo’s humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo’s message that “you can still dunk in the dark” caught fire on Twitter, […]
Following its string of social media acquisitions, Oracle has pulled all its social capabilities into one product, allowing marketers to create and publish content, listen to and engage customers, and analyze interactions from a single interface. Unveiled at the South by Southwest conference, Oracle’s Social Relationship Management (SRM) product ties together capabilities gained when the […]
Spring has nearly sprung, and it seems Facebook is ready to get the clutter out. The company today rolled out organized, parallel newsfeeds geared to various user information needs. CEO Mark Zuckerberg and several members of his team showed off the new, more visually dynamic newsfeeds at Facebook’s Menlo Park headquarters this morning. The quick […]
Adam Bain, president of global revenue for Twitter, took some jabs at Facebook and explained his marketing vision for Twitter at the Adobe Digital Marketing Summit on Wednesday afternoon. Federated Media CEO John Battelle led the Q&A. After sharing the latest news from Twitter — that the social network now has more than 200 million active […]
This week computer hardware and software marketer HP became the first company on LinkedIn to attract a million followers. HP believes the service can work as an advertising medium, as much as it can a customer relationship management or public relationship channel. “Our one million followers are connected to over 42 million people on LinkedIn, […]
Twitter rolled out its long anticipated ads API program today, after a development process that began in earnest in the middle of last year. The APIs — one for Promoted Accounts, another for Promoted Tweets – are likely to lower barriers to demand for its paid media products, and to entice third parties to bring […]
77Agency, one of Facebook’s Strategic Preferred Marketing Developers, has been around for ten years and covers a wide range of digital media services. Founded in 2003, the London-based agency has more than 120 employees worldwide and offices in Milan, Riga, Amsterdam, Madrid, New York, and Sydney. “We like to define ourselves as a media marketing […]
Dachis Group is going after a social marketing opportunity that’s much larger than the collective users of Facebook, Twitter, and LinkedIn. As CEO Jeff Dachis likes to point out, about 400 social platforms around the world have more than one million users each. “If you’re a global brand, what are you doing in Korea? What […]
Video promoter startup Virool has raised a $6 million first round to help it quickly expand internationally and fulfill co-founder and CEO Alex Debelov’s plan to become the “Google AdWords” of video. “We grew from 200 to over 30,000 advertisers in 8 months ,and are going to release our own viral video that 1 million […]
