While the media and tech press watch Facebook and Twitter minutely for their respective ad strategies to emerge in a more defined way, professional social network LinkedIn has been slowly growing its ad business through its Marketing Solutions unit. As the company pointed out in a research note released Friday, 72 percent of LinkedIn’s revenues […]
Since we kicked off our series of Q&As with Facebook Ads API badge holders (scroll down for full list), Facebook’s partner regime has continued to shift. Most recently it created a new class of Preferred Marketing Developers called “Strategic PMDs.” Brand Networks is among the 12 companies promoted to that new program. The company was […]
It’s increasingly clear that new school ad broker Facebook has pegged its sales strategy to a decidedly old school way of looking at media – that is, digital reach and frequency planning embodied by Nielsen’s Online Campaign Ratings product. Speaking at the IAB’s MIXX conference today, Facebook head of measurement and insights Brad Smallwood preached […]
Most of the advertisers that have shared early results from the Facebook Exchange are small- to mid-sized, direct response focused companies (AdExchanger story). On the list are Shutterfly, Hootsuite, GoPro, and SurveyMonkey. But that’s slowly changing. Media agency Arena Media is going public with data from Dominos pizza delivery, a much larger brand. During a […]
With experience in the Wall Street professional services world, Ampush CEO Jesse Pujji and his co-founders, Chris Amos and Nick Shah, have seen the big data of financial trading desks and their offshoots. And, that’s one reason the trio decided to move into the online ad business and start Ampush in 2010. Pujji told AdExchanger […]
With Facebook Exchange now three months old and officially out of beta, agencies have started to get a sense of the possibilities. In many cases they’re working through holding company trading desks to source audience and measure results on the fledgling marketplace. For Omnicom Group agencies, that means collaborating with Accuen. AdExchanger spoke with Josh […]
When building a technology platform, self-service isn’t always the Holy Grail it seems to be – at least initially, as Spruce Media founder and CEO Rob Jewell discovered. A couple of years ago, his company was an early Facebook Ads API partner, and after seeing Kenshoo and Marin Software take a self‑service approach to channels […]
Facebook is rolling out a “small test” of mobile ads on non-Facebook sites, a spokesperson told AdExchanger today. The move is an extension of its current ad sales and serving relationship with Zynga, and the first time the company has signaled interest in combining its data with outside media impressions. Yes, it’s an ad network. […]
How far into the social marketing story are we? Unified Social is betting this summer’s big acquisitions (Buddy Media, Vitrue, etc) are just the opening volleys, and that the coming years will see the rise of enterprise class social dashboards capable of integrating presence management, paid media, and downstream “earned” media tracking. The company’s Social […]
Yes, indeed. There are quite a few blue eyes at Chicago-based Blueye Creative, launched by managing partner Shannon Smith in 2004. And, there’s also the blue branding of the Facebook preferred developer program, which the company has been a part of since 2010 according to partner and VP of product Abby Ross. Ross joined Smith […]
