This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media […]
Facebook is gradually opening up to third party ad vendors, including ad tracking companies. Its list of certified tracking partners includes Atlas, Mediamind and Pointroll. Until today, none of them was exclusively focused on the burgeoning niche of attribution management. That changes with the certification of pure play Adometry’s tags for the Facebook platform. Customers […]
Social popularity metrics are losing fans on the client side, suggests a new survey of Association of National Advertisers members. In its “Digital/Social Media Survey” of 224 client-side marketers, the ANA notes “Facebook ‘likes’ or Twitter ‘re-tweets’ fell to the bottom of the list” of preferred metrics, with just 30 percent and 39 percent of […]
Late last week Facebook released Premium Ad inventory to its self-serve and Ads API channels. By doing so, it intends to relieve the burden of selling these ad types solely from its direct sales force and make them more widely available. But the eventual impact of the move could be more complicated. For instance, from […]
Describing itself as a Facebook Performance Advertising company, Nanigans has placed its future squarely on the results it can drive through the Facebook Ads API. Though Nanigans CEO and co-founder Ric Calvillo has collegiate ties to the founders of online game kingpin Zynga, he hails from the enterprise software business – not media. As he […]
Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]
Social media has been both boon and threat to traditional publishers. On one hand, social media has connected publishers to their audience like never before. But the threat has helped drive down CPMs, as the infinite amount of inventory floods the market. That divide is what social media advertising and analytics provider MediaBrix brought Ari […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently. AdExchanger: Regarding momentum in the social media marketing space – Oracle buys Vitrue, Salesforce buys Buddy Media – what do these acquisitions […]
Syncapse will acquire search and social ads company Clickable, the latest in a string of deals involving offerings pitched to helping large brands engage Facebook, Twitter and other social environments. Clickable CEO will not have an executive role in the new company, but will stay involved as a strategic advisor. (press release) Syncapse bills itself […]
