Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to 30, exited beta on a product discovery tool that allows Facebook Messenger users to chat with the brand and scroll through recommendations based on previously selected items. The images link directly to […]
The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest of the year that poses a challenge. “The hardest thing is that we have a brand everyone wants to be a part of – but only at the end,” said Chris Dion, the […]
A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
Advertisers are embracing Instagram, with its video and direct-response potential gaining particular interest, according to a new report from social advertising and content marketing firm Brand Networks. CPG, fashion and retail advertisers in particular have been quick to embrace Instagram, which proved to be a significant player over the 2015 holiday season. The study examined more […]
Publicis Groupe agency MRY has been working with social media management startup SocialRank to help its clients get smarter about their social audiences and identify niche segments using a tool dubbed Market Intel, which came out of beta on Monday. The company also launched on Monday a product called SocialRank for Teams, which allows agencies […]
The difference between UGC (user-generated content) and regular brand-generated content, no matter how clever, poignant or seemingly genuine, is the difference between a friend’s recommendation and an ad for a restaurant. Who would you trust more? According to Crowdtap, UGC is 35% more memorable – and 50% more trusted – than other forms of media. Dave Scott, […]
Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The previous version wasn’t that good,” admitted Bryan Cheng, VP of commercial products and platforms at Weibo, commonly described as a sort of Twitter/Facebook mashup. “The point is to provide more actionable data.” […]
Jack’s wearing a lot of hats. After several months of will they/won’t they, Twitter announced Monday morning that Jack Dorsey will go from interim chief exec – shoes he’d been filling since Dick Costolo stepped down in June – to permanent CEO of the company. He’ll also continue on as CEO of Square, the mobile payments startup […]
