Over the last decade, Facebook has evolved from a forum for college students to poke each other to a company trying to position itself as a maturing, cross-device communication platform for marketers and consumers. CEO Mark Zuckerberg certainly hopes this maturation is reflected in the company’s evolving slogan, from “move fast and break things” to the […]
Unified, a company that helps brands with social ad buys, has acquired social analytics startup Awe.sm for an undisclosed sum, the companies announced Thursday. Unified is a Facebook Preferred Marketing Developer and Twitter Ads API Partner. The core of its product is a “Social Operating Platform,” a cloud-based tool that combines social marketing capabilities ranging […]
UPDATE: Facebook has confirmed that David Jakubowski will be joining the company, and that he will have a role that extends beyond Atlas. UPDATE 8:15PM ET: Jakubowski, through Neustar’s public relations agency, released the following comment via email: “I have been presented with an opportunity that I simply couldn’t refuse. I can assure you that Neustar has […]
LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs. […]
Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. Read the earnings release. Mobile was the star of the show, from both an audience and revenue standpoint. The number […]
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads SDK, a publisher-side ad server, and an RTB extension, the MoPub native product is a “a complete solution for direct sold and exchange traded native ads, delivering the same control […]
Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite, the first product that connects Twitter with the mobile ad exchange it inherited when it acquired MoPub last September. Advertisers shouldn’t try to jump on board quite yet, however: The […]
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works best for consumers. SnappyTV is figuring its one-tap native video playback on Facebook and Twitter, a feature the video content platform is releasing Tuesday, will […]
Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward paid media becoming a part of the enterprise social stack with more M&A and partnerships likely to come. Although CRM, in […]
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile app install partner program. “Given the prevalence of Twitter app usage in mobile, which has an even higher percentage of mobile vs. desktop than Facebook, […]
