IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic to make it easier for marketers to do the sustainable thing.
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue.
Meet Greenbids, a Paris-based startup that helps intermediaries reduce carbon in the bid stream using predictive machine learning.
How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?
To promote its new electronic vehicle, the Q4 e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed.
Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.
Sharethrough will cover the costs of emissions measurement for participants in its Net Zero Publisher Program for one year. In addition, Sharethrough is promising better access to sustainability-minded buyers through its new Path to Net-Zero Marketplace and its Green PMPs.
Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.
Viant will offer advertisers renewable energy credits (RECs) for media purchased through its DSP. The company also announced a partnership with Ad Net Zero.
