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The Big Story

The Big Story

The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.


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  • The Big Story Podcast

    The Big Story: WPP’s Big Plan

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On Tuesday, WPP CEO Mark Read uncorked his plan to get the holding company back on his feet. While it wasn’t hugely surprising – Read […]

  • The Big Story Podcast

    The Big Story: Sir Martin Sorrell’s Botanical Curiosity

    What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4. The holding company he once described as a peanut grew into a coconut – also his description – when it acquired MediaMonks in June. With its second acquisition with MightyHive on Tuesday, the coconut has doubled up. From […]

  • The Big Story Podcast

    The Big Story: Fuel For The Holidays

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The Wild West days of ad tech are over. Any new startup that wants to stick around must show it can be a business first, […]

  • The Big Story Podcast

    The Big Story: DTC Disrupts The Competition

    Another holding company top dog is leaving the park. The first was Publicis Groupe’s Maurice Lévy in 2017. Then it was WPP’s Martin Sorrell in April, followed by MDC Partners’ Scott Kauffman in September. And on Wednesday, Dentsu Aegis Networks CEO Jerry Buhlmann also announced his exit. This week on “The Big Story,” the gang […]

  • The Big Story Podcast

    The Big Story: Thus Spoke The Electorate

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. With the midterms over and the recounts – where applicable – just beginning, the AdExchanger team looks at the redemption of polling data after a […]

  • The Big Story Podcast

    The Big Story: Planting Seeds In The Walled Gardens

    The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. When giants move, everyone takes notice. This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and […]

  • The Big Story Podcast

    The Big Story: Twitchy Trigger Finger

    The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Amazon is primed to become the next big advertising behemoth, with its ad revenue shooting up and industry honchos like Martin Sorrell predicting it […]

  • The Big Story Podcast

    The Big Story: You Trust Me, Right?

    The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads to […]

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  • The Big Story Podcast

    The Big Story: Investigations, Valuations, Valedictions

    The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As much as agencies want the topic of kickbacks to go away, it seems like it’s here to stay now that the FBI has […]

  • The Big Story Podcast

    The Big Story: The Quest For Quality

    The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. So you’ve made it to the final day of Advertising Week in New York City. Congratulations. This year, the annual shindig crammed its attendees […]

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