Response: Will We Really Grow Display By Incentivizing Low Bidding?
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]