Despite falling short of earnings-per-share estimates in Q4 2020, Netflix’s stock popped Tuesday after beating on revenue and the news that it’s nearing free cash flow profitability. Netflix also reached a new milestone in 2020 with the addition of 37 million net new subscribers. Netflix now has more than 200 million subs worldwide. But Netflix […]
Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when ViacomCBS and DISH Media each said that they have successfully tested the first addressable campaign within a live national broadcast through an MVPD set-top box. The companies partnered with TV ad tech company Adcuratio to […]
Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken […]
At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP […]
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy way to connect ad exposure on a television to a specific person within a household. “And if you don’t break TV data down to the person, it’s very difficult to do cross-media measurement or run […]
Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data and automatic content recognition (ACR) subsidiary, has been combined with Vizio Ads and SmartCast, Vizio’s smart TV content platform. The three will now function as a single unit. Prior to the strategic reorg, announced on […]
Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control […]
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC […]
This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all […]
