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CPG Data Seller SPINS Moves Into Media With MikMak Acquisition
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
PODCAST: The Big Story
The Big Story: Live From CES 2026
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
2025: The Year Google Lost In Court And Won Anyway
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
Why 2025 Marked The End Of The Data Clean Room Era
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
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Interactive CTV Ads Were Mostly Talk – Until Now
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
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OPINION: Data-Driven ThinkingAd Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem
Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in digital advertising and ad tech, writes Alessandro De Zanche.
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AI Agents Are Taking Over NBCU’s Linear TV Buys
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.
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Amazon Ads Shares Interactive Video Best Practices At CES 2026
Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres drive the most engagement.
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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.