A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel.
Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.
“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.