A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
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Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
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PODCAST: AdExchanger TalksThe Outcomes Era Is Dead. Long Live The Quality Era
Erez Levin, a former Googler and current outspoken consultant, on why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes and other flawed attribution models.
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OPINION: The Sell SiderIn-Banner Video Is Back, And It’s Eroding The Value Of Web Video
The return of in-banner video has resulted in a deluge of cheap video supply flooding the open web, driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.
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The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll
Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.
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Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring
Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.”