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AdExchanger: RTB Auction Still Frame

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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

RTB Auction Still Frame

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AI

Google Rolls Out Chatbot Agents For Marketers

Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

Commerce

Amazon Ads Is All In On Simplicity

“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”

Betrayal, business, deal, greeting, competition concept. Lie deception and corporate dishonesty illustration. Businessmen leaders entrepreneurs making agreement holding concealing knives behind backs.
ad tech earnings

How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.

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CTV

Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.

Hand Wipes Glasses illustration
artificial intelligence

EssilorLuxottica Leans Into AI To Avoid Ad Waste

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.
Publishers

For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

Popular

  1. AI

    Google Rolls Out Chatbot Agents For Marketers

    Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

  2. Platforms

    The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards

    The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.

  3. Betrayal, business, deal, greeting, competition concept. Lie deception and corporate dishonesty illustration. Businessmen leaders entrepreneurs making agreement holding concealing knives behind backs.
    ad tech earnings

    How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)

    In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.

  4. Small business owner smiling while turning the sign for the reopening of the place after the quarantine due to covid-19. Close up of woman’s hands holding sign now we are open support local business.
    local advertising

    Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade

    Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats.

  5. Scott Ryan, Founder & CEO, TVIQ
    OPINION: On TV & Video

    The Illusion Of Complexity: How CTV’s Power Brokers Keep Publishers In The Dark

    Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing power.