A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
How A For-Profit College Is Using CTV Ads To Win Over New Students
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
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Dating App Pure Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
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PODCAST: The Big StoryWill AI Companies Pay Publishers?
Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.
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Dentsu Taps Out; Prebid Thwarts Transaction Tracking
Dentsu might sell its overseas business; a Prebid update worries the buy side; and Washington State imposes a new ad tax.
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Magnite Is Making Pause Ads Available To Buy Programmatically
Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.
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GAM Goes Direct To Buyers; Perplexity’s Ad Lead Exits
Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders.