A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.
Last month, Spotify began making podcast inventory available programmatically, which is something buyers have been asking for, says Spotify’s Chloe Wix.
Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.