A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.
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Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
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This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
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TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
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OPINION: The Sell SiderPublishers Don’t Need A Reset Button. They Need Stability.
Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.
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How Agentic AI Can Break In The Real World
As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.