A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.