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Turning The Comment Section Into A Gold Mine
Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead
Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast.
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PODCAST: AdExchanger TalksFrom Hype To Hyperscale In AI
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
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WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last
Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.
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Cadent Acquires YouTube Advertising Company VuePlanner
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube.
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Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
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Netflix Plans To Acquire Warner Bros. For $83 Billion
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business.