A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger: The Purchase Funnel
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IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.
CTV Manufacturers Have A New Tool For Catching Spoofed Devices
The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.
The Trade Desk And PubMatic Are Done Pretending Deal IDs Work
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
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The Trade Desk And PubMatic Are Done Pretending Deal IDs Work
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
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Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
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Roku Jumps On The API Bandwagon For Its Self-Serve Ads
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications.
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Goodbye, Legalese. Hello, Easy Privacy Fixes?
It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.
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Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.