A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger: The Quarterly Outlook For Advertising
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New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.
CPG Data Seller SPINS Moves Into Media With MikMak Acquisition
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
PODCAST: The Big Story
The Big Story: Live From CES 2026
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
2025: The Year Google Lost In Court And Won Anyway
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
Why 2025 Marked The End Of The Data Clean Room Era
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
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This Startup Says Good Isn’t Good Enough To Win The AI Search Game
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.
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Interactive CTV Ads Were Mostly Talk – Until Now
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
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OPINION: Data-Driven ThinkingAd Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem
Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in digital advertising and ad tech, writes Alessandro De Zanche.
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CPG Data Seller SPINS Moves Into Media With MikMak Acquisition
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
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Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks
Traffic is down, but publisher content is still driving purchases. Partnerize’s new attribution model lets publishers see what’s working and strike fair compensation deals.