A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
An ex-Googler asks: Has the commitment to perfection over progress led to the current state of play for the Privacy Sandbox and harmed the industry’s opportunity to provide better consumer privacy?
These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools.
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.