Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network
Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.
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Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity
Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.
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OPINION: Data-Driven Thinking
Google Won't Kill Off Cookies, Consumers Will – And That’s How It Should Be
The only way forward for the industry is to put consumer choice first. That means putting the cookie behind us and rebuilding our relationship with consumers.
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How Incrementality Tests Helped Newton Baby Ditch Branded Search
In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.
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Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners.