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Comic: At Least They Asked…?

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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Comic: At Least They Asked...?

Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Commerce Media

How Incrementality Tests Helped Newton Baby Ditch Branded Search

In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to serve as information hubs about its brands and make it easier to collect email addresses and other opted-in user data.
Marketers

Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

Online Advertising

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.

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Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce Media

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.

Platforms

Browser Extension Developers Say Google And Apple Need CMA Oversight

A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.

A comic depicting people walking past digital billboard screens in a city
Mobile

TikTok Wants To Win All The Screens, Not Just Your Smartphone

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”

Popular

  1. Commerce

    Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network

    Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.

  2. Colgate-Palmolive redesigned all of its consumer-facing sites and apps to serve as information hubs about its brands and make it easier to collect email addresses and other opted-in user data.
    Marketers

    Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity

    Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

  3. Ben Cicchetti, SVP, Marketing & Communications, InfoSum
    OPINION: Data-Driven Thinking

    Google Won't Kill Off Cookies, Consumers Will – And That’s How It Should Be

    The only way forward for the industry is to put consumer choice first. That means putting the cookie behind us and rebuilding our relationship with consumers.

  4. A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
    Commerce Media

    How Incrementality Tests Helped Newton Baby Ditch Branded Search

    In the past year, Baby product and mattress brand Newton Baby has put all its media channels through a new testing regime for incrementality. It was a revelatory experience.

  5. Publishers

    Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers

    Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners.