A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Must Read
Popular
-
Disney’s Upfront Spotlights ESPN And Hulu
During Disney’s upfront event on Tuesday, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was a big highlight.
-
Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
-
OPINION: The Sell Sider
Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
Even if the industry finds a way to replace the cookie, it won’t matter if publishers no longer have traffic to monetize.
-
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain
Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.
-
Netflix Is Launching Its Own Ad Tech
Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.