A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Brand Safety
By Nate Neal
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Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Even Sony Needed Guidance For Its First In-Game Ad Campaign
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
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ESPN+ Content Is Coming To Disney+ This Winter
During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,
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Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
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The Remuneration Conversation; Investigators Set Their Sights On Zeta
Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.
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PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction?
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Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.