A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
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Experiencing Identity Chaos? Adopt An Integrated View Of Identity
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations.
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Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
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OPINION: Data-Driven Thinking
ZIP Codes: The Simple Fix For Advertising ROI Measurement
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
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OPINION: Data-Driven Thinking
How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creative
As we lean heavily on AI tools to enhance content efficiency, we may have reached a tipping point where we are creating more content in service of media algorithms, rather than for the benefit of consumers and brands.