A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Domino Effect
By Nate Neal
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For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception
For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.
Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.
BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up
Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.
People Inc. Says Who Needs Google?
People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.
The MRC Wants Ad Tech To Get Honest About How Auctions Really Work
The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.
Resellers Crackdowns Are A Good Thing, Right? Well, Maybe Not For Indie CTV Publishers
SSPs have mostly either applauded or downplayed the recent crackdown on CTV resellers, but smaller publishers see it as another revenue squeeze.
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People Inc. Says Who Needs Google?
People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.
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CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents
CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.
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Reddit’s Ad Biz Is Up, But Its Stock Is Way Down
Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% YOY increase. But the company’s stock is down 38% over the past month.
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OPINION: On TV & VideoWhy 'Performance CTV' Is A Misnomer: TV Works Best As A Full-Funnel Channel
“Performance CTV” oversimplifies how television actually drives value, and the focus on performance all but guarantees that campaign results will be misinterpreted.
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Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?
Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.