A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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How To Dominate March Madness With Show-Level Data
At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk.
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Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
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Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market
Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.
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I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
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TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.

