A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Must Read
Popular
-
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising
In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning.
-
Netflix Predicts Ad Revenue Will Double Next Year
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.
-
What Publishers Need To Know About Floor Pricing
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
-
OPINION: Data-Driven Thinking
The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead
We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie, writes Mark McEachran, SVP of product at Yieldmo.
-
Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch
“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.