A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Fragmentation+
By Nate Neal
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Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Even Sony Needed Guidance For Its First In-Game Ad Campaign
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
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Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
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Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
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The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners
The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.
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PODCAST: AdExchanger TalksWendy Clark Says, ‘Do Your Homework’
Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
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Political Advertising Post-Mortem Analysis, Part Deux
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.