A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Fraud Avengers
By Nate Neal
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Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
AI Is Moving Fast. The Law, Not So Much
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
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The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
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How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
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Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
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OPINION: The Sell SiderAI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era
The industry has spent years debating third-party cookies, but AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving.
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DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […]