A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven Thinking
The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
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IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic to make it easier for marketers to do the sustainable thing.
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PODCAST: AdExchanger Talks
MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell
It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.
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What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen
HyphaMetrics Co-Founder President Joanna Drews is resuming the role of CEO after Chris Wilson stepped down late last week.
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Disney Expands Its Audience Graph And Clean Room Tech Beyond The US
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.