A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Gearing Up For Q2
By Nate Neal
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Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves
Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks.
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company.
Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
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Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
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OPINION: The Sell SiderCuration Doesn’t Really Work For Publishers. Here’s How To Fix It
Solutions that fundamentally address the issues curation attempts to solve already exist. The problem is that none of these solutions have been adopted by the buy side.
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Meta Might Be Right About AI Ad Spend
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta.
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OPINION: Data-Driven ThinkingThe Race To The Bottom Is Over. Advertisers Care About Quality Again
Advertisers’ obsession with “following the audience” allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. But a cultural shift back toward focusing on quality is underway.
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How Gen AI Is Helping The New York Times Control Its Own Destiny
The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient.