A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Ghost Ad
By Nate Neal
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The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
Publishers Feel Seen At The Google Ad Tech Antitrust Trial
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
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Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
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PODCAST: The Big StoryWaiting On A Judge And The Polls
Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
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OPINION: Data-Driven ThinkingZIP Codes: The Simple Fix For Advertising ROI Measurement
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
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Why Loyalty, Not Churn, Is The Key Metric For Streaming Platforms
The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating media planning and monetization.
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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.