Comic: House Of PII
By Nate Neal
SHARE:
Must Read
The Trade Desk Forms A Travel And Hospitality Media Network
On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners. The idea here is to get the word out, Jeff Daniel, The Trade Desk’s GM of retail data partnerships, told AdExchanger, and help travel-related commerce media networks “monetize these revenue streams more at scale.”
Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
PODCAST: The Big Story
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
This AI 'Brain' Wants To Get Rid Of The Grunt Work In Creative Campaigns
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Popular
-
Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
-
Comcast Spinoff Versant Media Stakes Its Future On Streaming
Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.
-
Hyundai Tests Containerized Ad Tech To Drive New Efficiency
Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.
-
The Future Of Bidding Won't Be Won By DSPs Alone
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP.
-
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.