A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities.
ChannelMix is InMarket’s fifth deal within as many years.
The rumors are true: Outbrain will acquire Teads, the SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.